Introducing a model of influencing factors of customer's trust and satisfaction in E-commerce area (Case study: Group discount sites in Iran)
Studying the influencing factors on customer's trust and satisfaction in E-Commerce and adopting appropriate strategies about these factors are among the effective methods in achieving success in E-Commerce area. This article focuses on the study of effective factors on customer's trust an...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-09-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_54289_cd1e1d65e58633aaa78391d2b2e77afc.pdf |