Publicidad para causas sociales: argumentos racionales vs. argumentos emocionales
This article analyzes the advertising of social causes promoted by non-governmental organizations from the point of view of the contents of messages. The author proposes certain guidelines and criteria in order to elaborate arguments to reach the target audience and to mold public opinion. Taking in...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
1998-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36418 |