PROMOTING THE CULTURE OF CREATIVITY AND INNOVATION IN THE ORGANIZATIONAL ENVIRONMENT

The conscious transformation of creativity into a commercial discipline has made it an explicitly desirable commodity. The concept of creative economy extends creativity to the economy as a whole, including socio-economic processes and work organization. The growing uncertainty facing organizations...

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Bibliographic Details
Main Author: Mihaela BENDIC (RADU)
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2020-07-01
Series:Management Intercultural
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/MI_44_4.pdf