The Place Branding of Istanbul for the Olympic Games of 2020
<p>This essay will examine one of the candidate cities of the 2020 Games, Istanbul. We are going to see the theoretical background of nation and place branding and how sports can be the ambassador of a nation. After, we will focus on Istanbul and Turkey. The political situation in Turkey and t...
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| Format: | Article |
| Language: | English |
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Universidade Nove de Julho
2012-11-01
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| Series: | Podium |
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| Online Access: | http://www.podiumreview.org.br/ojs/index.php/rgesporte/article/view/19 |