The Place Branding of Istanbul for the Olympic Games of 2020
<p>This essay will examine one of the candidate cities of the 2020 Games, Istanbul. We are going to see the theoretical background of nation and place branding and how sports can be the ambassador of a nation. After, we will focus on Istanbul and Turkey. The political situation in Turkey and t...
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| Language: | English |
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Universidade Nove de Julho
2012-11-01
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| Series: | Podium |
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| Online Access: | http://www.podiumreview.org.br/ojs/index.php/rgesporte/article/view/19 |
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doaj-7cbbb6d51b3f4efca837ceac63e8fbf02020-11-25T00:46:04ZengUniversidade Nove de JulhoPodium2316-932X2012-11-01118810010.5585/podium.v1i1.196The Place Branding of Istanbul for the Olympic Games of 2020Pouliopoulos Theofilos<p>This essay will examine one of the candidate cities of the 2020 Games, Istanbul. We are going to see the theoretical background of nation and place branding and how sports can be the ambassador of a nation. After, we will focus on Istanbul and Turkey. The political situation in Turkey and the role of the leading force in the Middle East is connected to a whole process for Turkey to gain power. The Olympic Games in Istanbul is a strategic point in this process and we are going to see what chances has Istanbul to host the greatest multi-sport event in the world.</p><p><strong>DOI: 10.5585/podium.v1i1.19</strong></p>http://www.podiumreview.org.br/ojs/index.php/rgesporte/article/view/19BrandingOlympic GamesBidding ProcessSports Marketing. |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Pouliopoulos Theofilos |
| spellingShingle |
Pouliopoulos Theofilos The Place Branding of Istanbul for the Olympic Games of 2020 Podium Branding Olympic Games Bidding Process Sports Marketing. |
| author_facet |
Pouliopoulos Theofilos |
| author_sort |
Pouliopoulos Theofilos |
| title |
The Place Branding of Istanbul for the Olympic Games of 2020 |
| title_short |
The Place Branding of Istanbul for the Olympic Games of 2020 |
| title_full |
The Place Branding of Istanbul for the Olympic Games of 2020 |
| title_fullStr |
The Place Branding of Istanbul for the Olympic Games of 2020 |
| title_full_unstemmed |
The Place Branding of Istanbul for the Olympic Games of 2020 |
| title_sort |
place branding of istanbul for the olympic games of 2020 |
| publisher |
Universidade Nove de Julho |
| series |
Podium |
| issn |
2316-932X |
| publishDate |
2012-11-01 |
| description |
<p>This essay will examine one of the candidate cities of the 2020 Games, Istanbul. We are going to see the theoretical background of nation and place branding and how sports can be the ambassador of a nation. After, we will focus on Istanbul and Turkey. The political situation in Turkey and the role of the leading force in the Middle East is connected to a whole process for Turkey to gain power. The Olympic Games in Istanbul is a strategic point in this process and we are going to see what chances has Istanbul to host the greatest multi-sport event in the world.</p><p><strong>DOI: 10.5585/podium.v1i1.19</strong></p> |
| topic |
Branding Olympic Games Bidding Process Sports Marketing. |
| url |
http://www.podiumreview.org.br/ojs/index.php/rgesporte/article/view/19 |
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AT pouliopoulostheofilos theplacebrandingofistanbulfortheolympicgamesof2020 AT pouliopoulostheofilos placebrandingofistanbulfortheolympicgamesof2020 |
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