Customers reactions to corporate social responsibilities – A study in Hochiminh City
This study is to analyse consumers’ perceptions of Corporate Social Responsibility (CSR) in Ho Chi Minh citybased on CSR pyramid of Carroll (1991). Then, the study evaluates the relationship between consumers’ perceptions of CSR and consumer reactions – including Purchasing, Complaint and Switching...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/718 |