Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants

Internationalization of Peruvian cuisine: An analysis of internationalization strategies of Peruvian restaurants

We study the multinationalization—the decision to establish foreign direct investment (FDI)—of Peruvian restaurants. Despite a long exporting tradition, many Peruvian firms have only recently become multinational enterprises (MNEs). The analysis of eighty-two cases of Peruvian restaurants FDI in t...

Full description

Bibliographic Details
Main Authors: Ronald M. Rivas, David Mayorga
Format: Article
Language:English
Published: Universidad Nacional de Colombia 2011-03-01
Series:Innovar: Revista de Ciencias Administrativas y Sociales
Subjects:
multinationalization
internationalization
Emerging countries
Multilatinas
Multinational corporation
Peru
Peruvian restaurants
Online Access:http://revistas.unal.edu.co/index.php/innovar/article/view/35097

Internet

http://revistas.unal.edu.co/index.php/innovar/article/view/35097

Similar Items