The Impact of Service Quality and Brand Image toward Customer Loyalty in the Indonesian Airlines Industry

This research was conducted in order to determine and understand the impact of service quality and brand image toward customer loyalty in the Indonesian airlines industry. This research implementssurvey method, in which questionnaires were used as tools to collect the data needed for...

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Bibliographic Details
Main Author: Nicholas Wilson
Format: Article
Language:Indonesian
Published: Telkom University 2019-01-01
Series:Jurnal Manajemen Indonesia
Subjects:
Online Access:http://journals.telkomuniversity.ac.id/ijm/article/view/1734