CONSCIOUS CONSUMPTION AS A DRIVER FOR CORPORATE SUSTAINABILITY: CAN GOOD BUSINESS ARISE FROM RESPECTING THE ANIMALS?
The main objective of this study was to understand consumer behavior regarding cruelty against animals, practiced in industrial processes of meat production. The study used quantitative methodology, with a survey over the internet that was illustrated by a video showing some industrial practice on a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2013-05-01
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| Series: | Revista de Administração da UFSM |
| Subjects: | |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/9022/pdf_1 |