Perceived usefulness, service quality and loyalty incentives: Effects on electronic service continuance
This paper examines the interrelationships between perceived usefulness, service quality and loyalty incentives on e-service continuance. The Technology Acceptance Model (TAM) was adapted from the information systems (IS) literature and integrated with theoretical and empirical findings from prior m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2007-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/587 |