Factors affecting customer loyalty for mobile service providers

Intense competition in the mobile services market encourages these service providers to take measures to create, maintain and enhance consumer loyalty. In such a concentrated market, it becomes important for service providers to identify and enhance the factors determining customer loyalty and thei...

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Bibliographic Details
Main Authors: Miglė Vyšedvorskytė, Neringa Vilkaitė-Vaitonė
Format: Article
Published: Vilnius Gediminas Technical University 2020-06-01
Series:Mokslas: Lietuvos Ateitis
Online Access:https://www.transport.vgtu.lt/index.php/MLA/article/view/12448