Factors affecting customer loyalty for mobile service providers
Intense competition in the mobile services market encourages these service providers to take measures to create, maintain and enhance consumer loyalty. In such a concentrated market, it becomes important for service providers to identify and enhance the factors determining customer loyalty and thei...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2020-06-01
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| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | https://www.transport.vgtu.lt/index.php/MLA/article/view/12448 |