PLAY! Fun, facts, and the construction of engagement in the LEGOLAND theme parks website

As digital communication has been challenging traditional monomodality, and as tourist offer has been increasing over the last decades, the language of tourist promotion in the Web has progressively been evolving into a multilayered and multiliteracy model, bridging verbal and visual language in a n...

Full description

Bibliographic Details
Main Author: Stefania Consonni
Format: Article
Language:deu
Published: Slovensko društvo učiteljev tujega strokovnega jezika (SDUTSJ) 2018-05-01
Series:Scripta Manent
Subjects:
Online Access:http://scriptamanent.sdutsj.edus.si/ScriptaManent/article/view/238