Craftwashing in the U.S. Beer Industry
(1) Background: Big brewers, which have experienced declining sales for their beer brands in the last decade, have been accused of “craftwashing” by some craft brewers and their aficionados—they define craftwashing as big brewers (>6 million barrels per year) taking advantage of the increasin...
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| Format: | Article |
| Language: | English |
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MDPI AG
2017-12-01
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| Series: | Beverages |
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| Online Access: | https://www.mdpi.com/2306-5710/4/1/1 |