Sleeper Effect - Condiții și efect
<p>Another effect, now re-emerging, is the ’sleeper effect’. The sleeper effect was first discovered back in the late ‘60s. Messages from low credibility sources (such as a politician) usually have limited impact because of the source’s low credibility. But studies show that this can grow over...
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| Format: | Article |
| Language: | ron |
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Babes-Bolyai University
2003-01-01
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| Series: | Revista Transilvană de Ştiinţe Administrative |
| Online Access: | https://rtsa.ro/rtsa/index.php/rtsa/article/view/305 |