Sleeper Effect - Condiții și efect
<p>Another effect, now re-emerging, is the ’sleeper effect’. The sleeper effect was first discovered back in the late ‘60s. Messages from low credibility sources (such as a politician) usually have limited impact because of the source’s low credibility. But studies show that this can grow over...
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Babes-Bolyai University
2003-01-01
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| Series: | Revista Transilvană de Ştiinţe Administrative |
| Online Access: | https://rtsa.ro/rtsa/index.php/rtsa/article/view/305 |
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doaj-7e109c5b1ee4498c9ffe80329a7ea7a12021-08-09T08:54:39ZronBabes-Bolyai UniversityRevista Transilvană de Ştiinţe Administrative1454-13782003-01-0159169172305Sleeper Effect - Condiții și efectCosmin IRIMIEŞ0asistent universitar, Facultatea de Ştiinţe Politice şi Administrative, Universitatea Babeş-Bolyai, Cluj-Napoca; consilier relaţii publice, şef serviciu relaţii publice, Ministerul Educaţiei şi Cercetării.<p>Another effect, now re-emerging, is the ’sleeper effect’. The sleeper effect was first discovered back in the late ‘60s. Messages from low credibility sources (such as a politician) usually have limited impact because of the source’s low credibility. But studies show that this can grow over time and can have a delayed effect. The reason is that as time passes by, our minds begin to disassociate the information from its source. It’s not that we can’t remember where the information came from. But the two things (the information and the source) are not kept together in our minds. So any feeling of ’contamination’ associated with the information lessens over time.</p>https://rtsa.ro/rtsa/index.php/rtsa/article/view/305 |
| collection |
DOAJ |
| language |
ron |
| format |
Article |
| sources |
DOAJ |
| author |
Cosmin IRIMIEŞ |
| spellingShingle |
Cosmin IRIMIEŞ Sleeper Effect - Condiții și efect Revista Transilvană de Ştiinţe Administrative |
| author_facet |
Cosmin IRIMIEŞ |
| author_sort |
Cosmin IRIMIEŞ |
| title |
Sleeper Effect - Condiții și efect |
| title_short |
Sleeper Effect - Condiții și efect |
| title_full |
Sleeper Effect - Condiții și efect |
| title_fullStr |
Sleeper Effect - Condiții și efect |
| title_full_unstemmed |
Sleeper Effect - Condiții și efect |
| title_sort |
sleeper effect - condiții și efect |
| publisher |
Babes-Bolyai University |
| series |
Revista Transilvană de Ştiinţe Administrative |
| issn |
1454-1378 |
| publishDate |
2003-01-01 |
| description |
<p>Another effect, now re-emerging, is the ’sleeper effect’. The sleeper effect was first discovered back in the late ‘60s. Messages from low credibility sources (such as a politician) usually have limited impact because of the source’s low credibility. But studies show that this can grow over time and can have a delayed effect. The reason is that as time passes by, our minds begin to disassociate the information from its source. It’s not that we can’t remember where the information came from. But the two things (the information and the source) are not kept together in our minds. So any feeling of ’contamination’ associated with the information lessens over time.</p> |
| url |
https://rtsa.ro/rtsa/index.php/rtsa/article/view/305 |
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