Campañas educativas de control de fumadores: de la adicción moral al estilo de vida saludable
This article is the result of a research on the use of the concept of aversion in the production of government anti-smoking campaigns and how they were appropriated by the population. Our objective was to evaluate how these campaigns were conceived in relation to the principles of communication and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Instituto de Comunicação e Informação Científica e Tecnológica em Saúde (Icict) da Fundação Oswaldo Cruz (Fiocruz)
2019-12-01
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| Series: | RECIIS |
| Subjects: | |
| Online Access: | https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/1629 |