STUDENT PREFERENCE TOWARDS OVO AS A CASHLESS PAYMENT FACILITY (STUDY AT STUDENTS OF FACULTY OF BUSINESS IN SURABAYA CITY)
This study was used to determine the acceptance preferences of OVO technology in business faculty students in Surabaya using the TAM theory model (Technology Acceptance Model) that focuses on Perceived Efficacy Factors, Perceived Ease of Use, Perceived Usage that is Easy to Use, and Perceptions of U...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-08-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1954 |