Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
Abstract Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribut...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2018-08-01
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| Series: | Business Research |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1007/s40685-018-0072-4 |