KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER
The cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they market their products or distingusigh themselves from other brands in the market...
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| Format: | Article |
| Language: | English |
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Istanbul Aydın University
2013-01-01
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| Series: | The Turkish Online Journal of Design, Art and Communication |
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| Online Access: | http://www.tojdac.org/tojdac/VOLUME3-ISSUE1_files/tojdac_v03i101.pdf |