KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER

KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER

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The cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they market their products or distingusigh themselves from other brands in the market...

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Bibliographic Details
Main Author: Ceyda DENEÇLİ
Format: Article
Language:English
Published: Istanbul Aydın University 2013-01-01
Series:The Turkish Online Journal of Design, Art and Communication
Subjects:
Globalization
glocalization
culture
advertisement
Online Access:http://www.tojdac.org/tojdac/VOLUME3-ISSUE1_files/tojdac_v03i101.pdf
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spelling doaj-7e710a162c5e49349fe75fca949ef2e12020-11-25T02:39:17ZengIstanbul Aydın UniversityThe Turkish Online Journal of Design, Art and Communication2146-51932013-01-013111110.7456/10301 100/001KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELERCeyda DENEÇLİThe cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they market their products or distingusigh themselves from other brands in the market by using different strategies. Undoubtedly, the strategies that the brands adopt can also be seen in their advertising messages. In this study, the local practices of a global brand will be analyzed. And also the cultural signs used in brand’s advertisements in order to reach to Turkish target market will be evaluated.http://www.tojdac.org/tojdac/VOLUME3-ISSUE1_files/tojdac_v03i101.pdfGlobalizationglocalizationcultureadvertisement
collection DOAJ
language English
format Article
sources DOAJ
author Ceyda DENEÇLİ
spellingShingle Ceyda DENEÇLİ
KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER
The Turkish Online Journal of Design, Art and Communication
Globalization
glocalization
culture
advertisement
author_facet Ceyda DENEÇLİ
author_sort Ceyda DENEÇLİ
title KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER
title_short KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER
title_full KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER
title_fullStr KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER
title_full_unstemmed KÜRESEL MARKALAR, YERELLİK VE KÜLTÜREL GÖSTERGELER
title_sort küresel markalar, yerelli̇k ve kültürel göstergeler
publisher Istanbul Aydın University
series The Turkish Online Journal of Design, Art and Communication
issn 2146-5193
publishDate 2013-01-01
description The cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they market their products or distingusigh themselves from other brands in the market by using different strategies. Undoubtedly, the strategies that the brands adopt can also be seen in their advertising messages. In this study, the local practices of a global brand will be analyzed. And also the cultural signs used in brand’s advertisements in order to reach to Turkish target market will be evaluated.
topic Globalization
glocalization
culture
advertisement
url http://www.tojdac.org/tojdac/VOLUME3-ISSUE1_files/tojdac_v03i101.pdf
work_keys_str_mv AT ceydadenecli kureselmarkalaryerellikvekulturelgostergeler
_version_ 1724787097387139072

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