Modeling the relationship between perceived values, e-satisfaction, and e-loyalty

Perceived value, E-satisfaction, and E-loyalty are widely discussed in the practitioner literate and considered as critical factors for the success of E-commerce. Those constructs still contribute to the significant impacts on cross-border E-commerce, which is a part of E-commerce. However, Cross-bo...

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Bibliographic Details
Main Authors: Li Wang, Manoch Prompanyo
Format: Article
Language:English
Published: Growing Science 2020-04-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_82.pdf