Ramayana trail as a cultural tourism product in Sri Lanka: New paradigm for destination marketing
Tourism could consider as the most booming sector in service economy where the novel paradigms popular among tourism destination that leads for huge competition. Ramayana Trail is an untapped market, which symbolizes eminent synthesis of Sri Lankan and Indian cultural values. Ramayana Trail is featu...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Commerce & Manangement Studies, University of Kelaniya
2017-07-01
|
| Series: | Kelaniya Journal of Management |
| Subjects: | |
| Online Access: | https://kjm.sljol.info/articles/7528 |