DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK

DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK

Purpose of study: The main purpose of this study is to check the impact ofbrand extensions on brand image. For this purpose Johnson is selected asparent brand for current research. The targeted brand extensions areJohnson shampoo, Johnson’s isotonic drinks, Johnson’s sports wear andJohnson’s suntan...

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Bibliographic Details
Main Authors: Muhammad Shakil AHMAD, Ehtesham ul MUJEEB, Amir RAJPUT
Format: Article
Language:English
Published: Universitaria Press Craiova 2011-01-01
Series:Management & Marketing
Subjects:
Brand Extension
Brand Fit
Johnson
Product extensions
marketing
Online Access:http://www.mnmk.ro/documents/2011/5_Pakistan2%20FFF.pdf

Internet

http://www.mnmk.ro/documents/2011/5_Pakistan2%20FFF.pdf

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