Financing Target and Resale Pricing in Reward-Based Crowdfunding

Resale is an effective tool for reward-based crowdfunding creators to make more profit after crowdfunding successfully. On the one hand, funds raised during the crowdfunding affect the resale pricing as a capital constraint; on the other hand, backers’ strategic purchasing behavior in the...

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Bibliographic Details
Main Authors: Lei Xu, Qingxia Wu, Peng Du, Xiaojiao Qiao, Sang-Bing Tsai, Dahui Li
Format: Article
Language:English
Published: MDPI AG 2018-04-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/4/1297