Imagining the Behavioural Scenarios in the Discourse of Publicity Bank Brochures- a Persuasion Mechanism
Our research aims at arguing that the presence of behavioural scenarios in the discourse of publicity bank brochures can be validated in a mechanism of persuasion. We started with the concept of persuasion as presented in the specialists'perspective. We selected the discourse of publicity ban...
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| Format: | Article |
| Language: | English |
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Danubius University
2020-06-01
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| Series: | EIRP Proceedings |
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| Online Access: | https://dp.univ-danubius.ro/index.php/EIRP/article/view/39/38 |