Social media in use: A uses and gratifications approach
Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and dat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2021-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/376909 |