The enhancement of the employer branding strategies of Polish hospitals through the detection of features which determine employer attractiveness: a multidimensional perspective

The enhancement of the employer branding strategies of Polish hospitals through the detection of features which determine employer attractiveness: a multidimensional perspective

Abstract Background Polish healthcare providers already struggle with a deficiency concerning human resources, especially with regard to doctors and nurses. Because of this, effective HRM interventions should be taken in order to attract and retain medical personnel. Employer branding is one such in...

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Bibliographic Details
Main Authors: Beata Buchelt, Bernard Ziębicki, Joanna Jończyk, Joanna Dzieńdziora
Format: Article
Language:English
Published: BMC 2021-06-01
Series:Human Resources for Health
Subjects:
HRM
Employer branding (EB)
Physicians
Nurses
Hybrid managers
Online Access:https://doi.org/10.1186/s12960-021-00620-0

Internet

https://doi.org/10.1186/s12960-021-00620-0

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