Consumer’s Attitude and Willingness to Pay for Organic Rice
Government’s support for Go Organic program provides a significant effect on the increasing organic land from only 71 thousand hectares in 2010 to 113 thousand hectares in 2014. This is caused by the shifting lifestyle of consumers who are more concerned about health. Rice as one of carbohydrate sou...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Bogor Agricultural University
2018-01-01
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Series: | Indonesian Journal of Business and Entrepreneurship |
Online Access: | http://journal.ipb.ac.id/index.php/ijbe/article/view/19169 |