Faktor Permintaan Non Fungsional Group Member terhadap Permintaan (Seri 1)
Non-functional analysis of demand factors on demand for group members are aimed to discover whether there is significant impact of non functional variable demand potential purchasing decision. 3 independent variable for the Snob Effect of X1, X2 for the bandwagon effect and X3 for the Veblen Effect...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2010-11-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1081 |