The importance of scale in Occupy movement protests: a case study of a local Occupy protest as a tool of communication through Public Relations and Social Media/La importancia de la magnitud de las protestas del movimiento Occupy: el caso de una protesta

The importance of scale in Occupy movement protests: a case study of a local Occupy protest as a tool of communication through Public Relations and Social Media/La importancia de la magnitud de las protestas del movimiento Occupy: el caso de una protesta

AbstractThis paper explores the persuasive communications (public relations and branding through social media) of a micro Occupy event, namely a nine-day appearance of the global protest movement at Bournemouth University (BU), on the south coast of the UK. It reflects on how student and town protes...

Full description

Bibliographic Details
Main Authors: Ana Adi, Kevin Moloney
Format: Article
Language:English
Published: IIPR 2012-12-01
Series:Revista Internacional de Relaciones Públicas
Subjects:
Occupy
Bournemout
Social Media
Public Relations
Social Networking
Dissent PR
Ocupación
Bournemouth
Medios Sociales
Relaciones Públicas
Redes Sociales
Online Access:http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/105

Internet

http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/105

Similar Items