Proses Employer Branding PT. Mercedes-Benz Indonesia Untuk Meningkatkan Eksistensi Perusahaan

Image is public perception that’s caused by marketing communication of the organization. One of the largest automotive companies in the world, Mercedes-Benz is still aware of the importance of image building with branding. Through Indonesia Most Admired Companies (IMACO) Award by the Warta Ekonomi I...

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Bibliographic Details
Main Authors: Tasya Vicky Ryana, Hanny Hafiar, Syauqy Lukman
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2019-12-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/4921