The Role of Involvement and Pride in Price Bundling Consumption Decisions: A Study on Soccer Match Tickets in Brazil
<p>This paper examines the influence of price bundling on decision to buy and consume soccer match tickets in Brazil, also testing the effect that pride and involvement play in purchase decisions. The marketing literature shows solid evidence that price bundling influences consumers decisions....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Nove de Julho
2016-01-01
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| Series: | Podium |
| Subjects: | |
| Online Access: | http://www.podiumreview.org.br/ojs/index.php/rgesporte/article/view/98 |