Customers' perception of bank service quality: The importance of employee service quality
In financial services marketing, especially among banks, there is limited opportunity to impress the customer because services are becoming more automated. This paper reports the findings of a mail survey using self-administered questionnaires, conducted among a random sample of 1050 bank customers....
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| Format: | Article |
| Language: | English |
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AOSIS
1999-03-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/2569 |