Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group
Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization, including to determine the right strategy to reach...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2017-06-01
|
| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/2609 |