Brand management in media crisis
Due to the turbulent and chaotic economic climate over the entire advertising industry, the TV stations, and particularly those in Romania, face a critical challenge in terms of dealing with an unprecedented crisis within this market. Since the last quarter of 2008, the Romanian advertising market i...
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| Format: | Article |
| Language: | English |
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Editura Fundatiei Romania de Maine
2010-06-01
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| Series: | Annals of Spiru Haret University Economic Series |
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| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/480 |