Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?
Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South Afric...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-01-01
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| Series: | Foundations of Management |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/fman-2016-0019 |