Key Success Factors for Organizational Innovation in the Fashion Industry
In the current phase of globalization, the fashion industry is an important sector where firm strategies are frequently oriented towards product personalization – more than product customization – with a reduced price. The fashion industry relates to the ability to provide customized products or ser...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2013-08-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/56882 |