The Mediating Effect of Brand Trust on The Influence of Communication, Price, and Product Quality on Consumer Purchase Behaviour in a Less-Developed Country
Brand trust is one of the key elements in brand building and securing customer loyalty, based on relationship marketing factors. The aim of this research was to examine the influence of perceived product price, perceived product quality and communication on brand trust, and the effect of brand trust...
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| Format: | Article |
| Language: | English |
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UUM Press
2020-02-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=a757944d-6986-4f8e-be09-544762244455 |