An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data Analysis
Effective and efficient closed-loop supply chain processes can provide a significant competitive edge for companies. This study considered three investment strategies in the process of initiating closed-loop supply chain alliances. The results showed that a promised proportion has a significant effe...
Main Authors: | , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Hindawi-Wiley
2021-01-01
|
Series: | Wireless Communications and Mobile Computing |
Online Access: | http://dx.doi.org/10.1155/2021/6680300 |
id |
doaj-80358c03312446939698da9205b1941e |
---|---|
record_format |
Article |
spelling |
doaj-80358c03312446939698da9205b1941e2021-03-22T00:04:33ZengHindawi-WileyWireless Communications and Mobile Computing1530-86772021-01-01202110.1155/2021/6680300An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data AnalysisJiang-Tao Wang0Jian-Jun Yu1Yu-Hsi Yuan2Sang-Bing Tsai3Shu-Fen Zhang4Zhongshan InstituteSchool of Business AdministrationDepartment of Labor & Human ResourcesRegional Green Economy Development Research CenterSchool of Chinese MedicineEffective and efficient closed-loop supply chain processes can provide a significant competitive edge for companies. This study considered three investment strategies in the process of initiating closed-loop supply chain alliances. The results showed that a promised proportion has a significant effect on investment decisions under a pure investment strategy. Furthermore, a reasonable promised proportion can coordinate the supply chain under a pure innovation strategy but cannot in a pure advertising strategy. Upstream (i.e., innovation) investments decrease wholesale and retail prices, while downstream ones increase retail and wholesale prices. Increasing innovation investment can transform benefits to the downstream, while increasing advertising investment may cause opportunism. A hybrid investment strategy balances upstream and downstream investment simultaneously and provides insights into optimizing the supply chain system in investments.http://dx.doi.org/10.1155/2021/6680300 |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Jiang-Tao Wang Jian-Jun Yu Yu-Hsi Yuan Sang-Bing Tsai Shu-Fen Zhang |
spellingShingle |
Jiang-Tao Wang Jian-Jun Yu Yu-Hsi Yuan Sang-Bing Tsai Shu-Fen Zhang An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data Analysis Wireless Communications and Mobile Computing |
author_facet |
Jiang-Tao Wang Jian-Jun Yu Yu-Hsi Yuan Sang-Bing Tsai Shu-Fen Zhang |
author_sort |
Jiang-Tao Wang |
title |
An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data Analysis |
title_short |
An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data Analysis |
title_full |
An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data Analysis |
title_fullStr |
An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data Analysis |
title_full_unstemmed |
An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data Analysis |
title_sort |
empirical study on optimal the allocations in advertising and operation innovation on supply chain alliance for complex data analysis |
publisher |
Hindawi-Wiley |
series |
Wireless Communications and Mobile Computing |
issn |
1530-8677 |
publishDate |
2021-01-01 |
description |
Effective and efficient closed-loop supply chain processes can provide a significant competitive edge for companies. This study considered three investment strategies in the process of initiating closed-loop supply chain alliances. The results showed that a promised proportion has a significant effect on investment decisions under a pure investment strategy. Furthermore, a reasonable promised proportion can coordinate the supply chain under a pure innovation strategy but cannot in a pure advertising strategy. Upstream (i.e., innovation) investments decrease wholesale and retail prices, while downstream ones increase retail and wholesale prices. Increasing innovation investment can transform benefits to the downstream, while increasing advertising investment may cause opportunism. A hybrid investment strategy balances upstream and downstream investment simultaneously and provides insights into optimizing the supply chain system in investments. |
url |
http://dx.doi.org/10.1155/2021/6680300 |
work_keys_str_mv |
AT jiangtaowang anempiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT jianjunyu anempiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT yuhsiyuan anempiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT sangbingtsai anempiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT shufenzhang anempiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT jiangtaowang empiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT jianjunyu empiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT yuhsiyuan empiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT sangbingtsai empiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis AT shufenzhang empiricalstudyonoptimaltheallocationsinadvertisingandoperationinnovationonsupplychainallianceforcomplexdataanalysis |
_version_ |
1714772544590970880 |