Prioritizing services and facilities in a higher education institution
Purpose - The purpose of this paper is to identify the “selling points” for Open University Malaysia (OUM) to be used in its marketing activities and the “critical points” that OUM should focus on for further improvements in providing its services to its students. These selling and critical points a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2016-08-01
|
| Series: | AAOU Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/AAOUJ-07-2016-0020/full/pdf?title=prioritizing-services-and-facilities-in-a-higher-education-institution-importance-satisfaction-quadrant-and-gap-analyses |