The Color Red Is Implicitly Associated With Social Status in the United Kingdom and China

Research and theorizing on human societies have shown that the color red plays a large role in human psychological functioning. The aim of the present study was to test the association between red and high-status symbols across cultural contexts. Using the Implicit Association Test (IAT) paradigm, a...

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Bibliographic Details
Main Authors: Yin Wu, Jingyi Lu, Eric van Dijk, Hong Li, Simone Schnall
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-10-01
Series:Frontiers in Psychology
Subjects:
red
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2018.01902/full