Bibliometric Analysis of Green Marketing Research from 1977 to 2020

The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this field. The main objective of this paper was to...

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Bibliographic Details
Main Authors: Farida Saleem, Amira Khattak, Shafiq Ur Rehman, Murtaza Ashiq
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Publications
Subjects:
Online Access:https://www.mdpi.com/2304-6775/9/1/1