A case for loyalty-based relational business models: Assessing direct – and mediating effects of the Net Promoter Score (NPS) metric in commercial football consumption decisions.
Although the Net Promoter Score (NPS) consumer metric as proposed by Reichheld (2003) has been established as a pragmatic commercial revenue indicator in business management, empirical scrutiny of the measure remains limited. Moreover, scholars have criticised the simplistic and generalised approach...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2016-08-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol_5__4_.pdf |