The fun theory and its role in sustainability of the brand
At the end of 2009, Volkswagen and the creative agency DDB lunched a successful environmental and community advertising campaign in the form of a human behavior modification initiative, and called it "The Fun Theory". The fun theory depends mainly on one simple concept; fun is the easiest...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2019-03-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_25799.html |