Image, Reputation, Brand
The article treats the specifics and parameters of usage of the notions "image", "reputation" and "brand. A broad overview of the definitions for those notions is made (mainly in Bulgarian, Russian and English literature) and the author has drawn out her own definitions. Th...
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| Format: | Article |
| Language: | Bulgarian |
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South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education"
2015-03-01
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| Series: | Проблеми на постмодерността |
| Subjects: | |
| Online Access: | https://pmpjournal.org/index.php/pmp/article/view/87 |