Perkembangan Konsep Pemasaran: Implementasi dan Implikasinya

Writing paper is conducted to reveal the development of the marketing concept, implementation and implications. The explanation begins with a description of the scope of marketing, a second discussion about the marketing concept and its development, followed by a discussion of the implementation of...

Full description

Bibliographic Details
Main Author: Ambar Lukitaningsih
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2013-12-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/85