Building competitiveness through globalization: The impact of consumption convergence
Being a consumer is a learned behavior. As much as consumption patterns are transferred through the process of socialization, especially at younger age, through the dominant influence of the nuclear family, differences in consumer culture are apparent. Attitudes, values and preferences change in ear...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2014-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2014/1821-34481404058P.pdf |