VARIABLES OF THE IMAGE OF TOURIST DESTINATION

The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1). The image of a tourist destination is strongly connected to the i...

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Bibliographic Details
Main Author: Ban Olimpia
Format: Article
Language:deu
Published: University of Oradea 2008-05-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://steconomice.uoradea.ro/anale/volume/2008/v2-economy-and-business-administration/097.pdf