CONSUMIDORES NECESSITAM DE EXCLUSIVIDADE? ANÁLISE A PARTIR DE CONSUMIDORES SINGLES
One of the factors that influence consumer behavior is the search of uniqueness, the measurement of this behavior has been done using the scale called consumers' need for uniqueness - CNFU (TIAN; BEARDEN; HUNTER, 2001). Therefore, this study presents two complementaryobjectives. First we try to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2012-04-01
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| Series: | GESTÃO.Org : Revista Eletrônica de Gestão Organizacional |
| Subjects: | |
| Online Access: | http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/284/224 |